DIVA UNIVERSAL is a universal synthetic detergent in phosphate-free powder form that offers an optimal balance between cost and performance. It effectively removes both pigment-oil and general stains, with cleaning power that increases at higher washing temperatures. The detergent is suitable for laundering cotton, linen, artificial, and synthetic fiber products in all types of washing machines as well as for manual washing.

The formulation includes a combination of anionic and nonionic surfactants that capture and stabilize dirt in solution. An anti-resoiling agent (sodium carboxymethyl cellulose) prevents dirt from redepositing on fabric. Sodium carbonate softens water and enhances the effectiveness of surfactants on greasy stains, while sodium silicate improves powder flowability, reduces dusting, and offers mild disinfecting properties. A fragrance component provides a fresh scent, sodium sulfate acts as an inert filler, and a defoamer controls the foam level.

Classified as a Class 4 low-hazard substance, the product is suitable for both domestic and industrial use, including in the food processing industry, healthcare institutions, and other commercial facilities. It should be stored in a dry, ventilated place at temperatures between −10 °C and +40 °C, away from food and out of reach of children. Shelf life is unlimited. Packaging options include cardboard boxes (400 g), polymer bags (3 kg), and polypropylene sacks (25 kg).