Employees of JSC “Barkhim” held a lecture for students of the Uo “BarSU”

Illona Aleksandrovna Solodkaya, Deputy Director for Commercial Affairs, and Anastasia Valeryevna Skachko, Marketing Specialist, gave a lecture for students studying Marketing at BarSU. During the meeting, the future specialists learned about the role and importance of marketing in a modern enterprise, using the example of Barkhim OJSC. Particular attention was paid to practical aspects: developing a marketing strategy, working with a brand, product promotion, market analysis, and interacting with consumers. The students learned about real-life company cases, the stages of product launches, and the daily challenges faced by the company’s marketing team.

The lecture was held in an open dialogue format: participants asked questions and discussed professional challenges and prospects for marketing development in the manufacturing sector. Such meetings foster stronger ties between education and business and help future marketers better understand the specifics of working in a real enterprise.